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Artificial intelligence and machine learning are some of the hottest buzzwords in the business world today. With some of the incredible advancements made over the last 10 years, it sometimes seems as if we’re only a few years away from that Jetsons-like future that so many Baby Boomers were promised as kids. Artificial-intelligence-driven inventions like self-flying drone taxis that promise to reduce commute times by 90 percent and self-driving cars that make it possible to work as we travel are already here and on the verge of becoming commonplace.

Yet the experts who work on the development of artificial intelligence applications every day are quick to warn that the field is unlikely to produce actual human-like intelligence or robots capable of washing the dishes and picking up messy rooms any time soon. That’s not to say, however, that artificial intelligence is not making big strides in helping businesses and high-level workers become far more efficient than has ever before been possible. Here, we’ll take a look at three ways in which artificial intelligence is genuinely improving business workflow and making employees’ lives easier and more productive.

Optimization

One of the areas in which machine learning and artificial intelligence shines the brightest is in the area of optimization. The statistical tools that allow businesses to optimize their operations have been around for almost 100 years. But artificial intelligence has taken these abilities to the next level. Businesses today can streamline operations, manage logistics and serve customers better than at any time in history. And it is artificial intelligence that is powering the analytics that make these things possible.

Pattern Recognition

Pattern recognition is the area where artificial intelligence is currently making the biggest impact. Chatbots are one form. Able to help customers with thousands of tasks that previously required a human agent, chatbots are sharply reducing employment costs of large corporations while freeing up agents to handle the truly challenging customer problems. This makes operations more efficient and delivers a far better customer experience.

Another area where pattern recognition is being deployed to great affect is in fraud detection and prevention. Artificial intelligence is helping companies save billions every year by stopping fraud before it starts.

Segmentation

The ability to deliver demographic-tailored marketing messages directly to the eyeballs of target audiences has revolutionized digital marketing. And the means of accomplishing this are driven by artificial intelligence.

 

Ryan Krutzig is a seasoned sales and operations professional based in Minnesota. Read more of his business advice or check out his Twitter!